Communication researchers typically draw from a range of established methodologies to extract the best data to inform continued improvements and better relationships with stakeholders.
Here are four different forms of inquiry into the communication character of an organisation:
Information audit. Examines, analyses and improves information flow, mechanisms and content. When current information processes (newsletters, briefings, etc) dont work as well as they should. Provides a precise match between the organisation and appropriate processes.
Issues audit. Examines, analyses and makes findings about issues and stakeholder relationships. When the organisation confronts a large number of intractable issues. Critical issues are identified and analysed, stakeholder positions known and solutions defined.
Culture audit. Examines the impact of culture (attitudes, values, norms, behaviour) on operational performance. When you want to improve internal cohesion, synergy and optimism. For a clearer understanding of cultural weakness, that needs to be worked on, and strengths, to be built on.
Communication audit. Broad, detailed look at culture, issues, relationships and information processes. When the organisation is under-performing in total communication performance. Gives a snapshot of the organisation in terms of best communication practice and tips on how to get there.